Client: Moosehead Breweries Agency: King Ursa
King Ursa developed an entirely new visual identity for Moosehead Breweries rooted in our Truly Canadian brand platform. The visual identity is heavily influenced by Constructivist art and the design style is direct and effective, to direct the eye towards the subject and message. The style has experienced a second renaissance in street art and it embodies ‘Stay Wild’ as a key visual for the brand.
King Ursa developed an entirely new visual identity for Moosehead Breweries rooted in our Truly Canadian brand platform. The visual identity is heavily influenced by Constructivist art and the design style is direct and effective, to direct the eye towards the subject and message. The style has experienced a second renaissance in street art and it embodies ‘Stay Wild’ as a key visual for the brand.
OUT OF HOME
Credits
Client: Moosehead Breweries
Agency: King Ursa
Creative Director: Greg Bolton, Harrison Santos
Design Director: Ben Ruby
Motion Design: Miguel Natividad
3D Artist: Andrew Penchuk
Recognition: 2020 Applied Arts Canada, Craft Art Direction
